Monday 6 October 2014

Music Genre Research (Billy Ray Cyrus- Achy Breaky Heart)

https://www.youtube.com/watch?v=byQIPdHMpjc

Mise-en-scene
Like the other two, this music video is modern for the time and is trying to present itself as more pop and steer away from country ideologies to be more attractive to the market. The artist wears cool clothing with his hair in a ponytail which does not follow the stereotypical country costume. The costume is tight skinny jeans with a white vest and red baggy shirt. This makes the artist look youthful and cool because it is casual. The costume's of the audience are also stylish and fashionable for the time. The setting of the music video is in a theatre as a pan shot highlights the outside of the location and its bright lights and the name of the artist being displayed. The venue is crowded with everyone dancing and singing along. The stage has a shiny background to seem more 'glitzy'  and glamourous than country. The lighting is dark in the crowd with spotlights and flashing lights on the stage, highlighting the artist. The only prop used is a guitar which does link to the country aspect.



Camera Shots/ Angles/ Movement/ Composition
Hand-held camera shots are used in the beginning of the music video to introduce it. The artist comes out from a car and makes his way through the crowd. The hand-held camera implies that the crowd is busy and frantic and excited for the artist. There are extreme close-ups, close-ups and medium shots of the artist singing, and the camera follows the crowd as they dance to the music, sometimes of a canted or tilted angle. There are also close-ups of the audience dancing to the music.



Editing
The beginning of the music video sees the artist coming out from a car. There is a sepia tone effect put over the camera to make it look like a fan-video. The clips are in slow motion. The actual music video itself with the song playing over the top is sometimes cut to the beat. There are action shots placed quickly one after the other of the artist on the stage.

Sound
The beginning of the music video uses diagetic sound of the crowd cheering and screaming as the artist arrives. The song then plays over the top of the music video but you can hear cheering in intervals throughout the music video.

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