Initial Research- Existing Products (Paolo Nutini - Candy)

My next post on initial research is 'Candy' by Paolo Nutini. Paolo Nutini is a solo singer and song writer in the Indie genre. The music video features Nutini performing the song which supports Goodwin's theory of Star Image. However, Nutini is not part of the narrative. The narrative for the music video is of a couple getting married. Nutini is seen performing at the wedding ceremony but he is not acting in the story.

Mise-en-scene

The music video is located abroad in a hot country, as there are palm trees, blue sky and a dirt road to illustrate the hot surroundings.  The wedding is in an old church which sets the scene of the wedding. the characters all have dark features and olive skin which also implies that the music video is set abroad.         The setting compliments the music video because the song is soft yet happy and there is a good mood amongst the people.

The costume is quite basic, the married couple are in wedding dress and suit and everyone else is in light clothing. Paolo Nuini himself is dressed in a simple, light outfit. 

Camera
A hand-held camera shot is used as the main camera movement throughout the music video. This makes the audience feel as if they are there, and are part of the warm, happy atmosphere. The camera movement also makes it seem as if its the wedding video. Focus pulls are also used throughout the music video as shown below:

Editing
The footage is not cut in time to the music. However, the song increases its pace towards the ends and becomes more rocky. The footage is cut faster in time to the pace of the music and the narrative becomes more intense as the mood between the couple becomes more intimate.

Sound
The soundtrack is played over the top of the music video and is non-diagetic.