Initial Research- Existing Products (The Neighbourhood - Sweater Weather)

'Sweater Weather' by The Neighbourhood has a montage of footage as part of its music video. The black and white effect os filtered onto each shot which I like as it links each shot together and adds an aspect of fluency. Some of the shots go back to the same scene but it doesn't have a consistent narrative, nor any film that links strongly with the lyrics. There are only one or two shots of the artist singing. I think it is effective how the band haven't linked the lyrics to the video as I don't think it would fit in with its Indie genre. However, the shots do correspond to the beat of the music, especially at the beginning and end on the music video.



Mise-en-scene
There is no clear mise-en-scene in this music video as the shots are constantly changing and switching to different scenes. The artists are seen inside and outside with a wide shot introducing the band in a large apartment-style room. The band are positioned in the middle of the frame with the lead singer stood in the centre. The band are also filmed driving in a car around California which can be linked to a line in the lyrics, and also represents the sadness of the song- they are in California, where dreams are made but there is still something 'negative'. The lighting for most of the shots is dark which links with the sad mood of the song.

Camera
There are many shots that are used in the 'Sweater Weather' music video. There are close up intimate shots of one of the band members with a female character, which could be done to increase their sex appeal, and boot their star image, a theory by Andrew Goodwin. Deep and shallow focus is used a lot, as well as pan shots up, down and around, tracking shots, zoom, hand-held and close ups. All of these shots contrast with each other which makes the music video more exciting. There are also pan shots of location which are shown below:

Editing
The footage is cut to the beat of the music with a simple cut transition. On the chorus segment, slow motion is used to fit with the minor eerie mood of the song. A black and white effect has been filtered onto the shots to add to the sad atmosphere of the song and links the shots together. The black and white effect also compliments the Indie music and the meaning behind their song- they sing about how California isn't as great as it seems and the filter makes the location seem less interesting.



Sound
The soundtrack is played over the music video and is non-diagetic.