Thursday 12 March 2015

Ancillary Task- Font for Digipack

After testing some potential fonts against the cover of my digipack, I decided to print off a select few and ask my target market which font they preferred. Out of a choice of 5 fonts, I asked the target audience which they liked the most and made a tally. Here are the results:






The most popular choice for the font of 'Speak Now' was between numbers 3 and 4. Both fonts are very different from one another as font 3 is more playful and unique whereas number 4 is bolder and more eye-catching. I have decided to go with font 4 because it is easier to read. I also think it is more appropriate in relation to the theme of the album and contrasts well with the font of 'Taylor Swift'.

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