Ancillary Task- Poster Research

The final part of my project is to produce a poster for the 'Speak Now' Album. Below are examples of posters that other pop artists have released to promote their album. It is apparent that all the posters feature the artist. There is also a clear colour scheme present for each of the posters and they also all include details about the album, for example, the release date or the number 1 songs on the album.

I like the idea of having the digipack cover on the album like the other Taylor Swift poster and including an 'iTunes' icon to further promote the album. I like the use of naming the successful songs like on the Katy Perry and Jessie J album posters. 

Ancillary Task- Font for Digipack

After testing some potential fonts against the cover of my digipack, I decided to print off a select few and ask my target market which font they preferred. Out of a choice of 5 fonts, I asked the target audience which they liked the most and made a tally. Here are the results:

The most popular choice for the font of 'Speak Now' was between numbers 3 and 4. Both fonts are very different from one another as font 3 is more playful and unique whereas number 4 is bolder and more eye-catching. I have decided to go with font 4 because it is easier to read. I also think it is more appropriate in relation to the theme of the album and contrasts well with the font of 'Taylor Swift'.