Ancillary Task- Digipack Research // Katy Perry - Teenage Dream

I believe that Katy Perry is another artist that would appeal to a young audience. Both Katy Perry and Taylor Swift are now very popular pop artists and have a large audience who they are role models for. Therefore I have decided to analyse her Teenage Dream album to see if I can adapt any ideas.

Again, there is a running theme through the Teenage Dream digipack of candy and sweets. Pastel pinks and blues are used to attract a female audience whereas the actual images may attract a male audience as she is nude and can be seen as desirable. The pastel colour scheme also ties in with the 50s theme that the digipack presents. Perry models a pin-up inspired hairstyle and pose.

I have been inspired by this digipack to create a fluent and consistent theme throughout to communicate to the audience what the album is about.